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New article is live.
The music industry spent the last decade convincing artists that algorithms, playlists, and recommendations were the future of discovery.
But what if they're also part of the reason discovery feels broken?
The average listener has access to millions of songs, yet many artists are finding it harder than ever to break through the noise. Maybe the problem isn't access. Maybe it's that genuine discovery requires something algorithms struggle to provide:
Surprise.
My latest article looks at whether streaming radio could reintroduce the accidental moments that turn listeners into fans and unknown artists into career artists.
It's The Music That Matters.
Can Streaming Radio Bring Back Music Discovery? | Music Mafia Radio
musicmafiaradio.net
For years, the music industry has treated streaming as the answer to virtually every problem. Distribution? Streaming solved it. Access? Streaming solved it.
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